Your private bank. The personal side of private banking.

The campaign depicts people who show their most personal side in their natural surroundings and make a personal statement about their private bank. The portraits authentically convey the image of a bank that understands and advises its clients above and beyond the purely commercial. Their very personal bank, a bank that is as unique as the clients themselves.

Print Ads

TV Commercial Asia

Alongside various advertising motifs, the new campaign also includes a TV commercial specially created for the Asian market that deliberately spotlights the cross-generational advice and comprehensive wealth management provided by Julius Baer.